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Greece Gains Ground

January 29, 2007 By: Jennifer Merritt Travel Agent

Suppliers are responding to demand in the steadily growing destination

For the last five years, survey after survey has ranked Italy as the number-one international travel destination. Such a stronghold can only last so long, leaving many wondering what will be the next hot destination. Mykonos  is a popular honeymoon destination; tourism to Greece in general has been on the upswing

Quickly gaining ground is Italy's
Mediterranean neighbor, Greece.
The country over the last few years has remained a strong source of revenue for
tour operators, so much so that 2007 itineraries have brought a handful of new
tours to the region.

While Greece
is far from an emerging destination, it is a steady performer. "We've been
there over 20 years and it's always done very well for us," says Marc
Kazlauskas, president of Insight Vacations. "It came back with a fury
after 2001 and from 2002 through 2006, I would say Greece is up over 200

Which may explain why Insight, which specializes in tours
throughout Europe, the Eastern Mediterranean, Canada and the United States, now offers six cruising tours in Greece. Stops
include the islands of Mykonos, Santorini, Rhodes, Patmos and Crete.
This year, the company added a full land tour. The draw, according to
Kazlauskas, is the weather, the people, the food and the different vibes the
islands provide. Insider

"In Athens
there are a couple of must-sees, but after that, you move on," he advises.
"All over Greece,
you have great weather, history and architecture."

History is precisely what drew Intrav, an educational tour
company, to include Greece
on two new cruises this year. "Greece has so much to give,"
says Bill Diebenow, vice president of sales for the company. "We just try
to build the itinerary where there's opportunity for content. It's been a
pretty easy sell at a full rate. The ship is small, so the numbers aren't huge,
but currently we have 115 out of 118 possible beds booked on one tour and the
other is about 60 percent full."

In fact, capacity tends to be a problem for visitors to Greece, as tour
programs and direct flights can fill up quickly. Continental Airlines will
attempt to ease the flight capacity problem when it launches daily nonstop
service between New Jersey's Newark International Airport and Athens, Greece
on June 7.

Peak travel periods to Greece are May through September,
which makes the region a fitting destination for honeymooners. Executive Vice
President of Tourlite International and Zeus Tours Valerie Athans-Papaioannou,
who's name alone qualifies her as an expert on Greece, says honeymoon business
to Greece—the islands in particular—is always popular and is on the rise. "Most
honeymoon clients are interested in a stay in Athens
and then typically a three or four night stay in Mykonos and Santorini,"
she says, adding that enhanced accommodations have helped Greece improve
as a honeymoon destination. "Some hotels have rooms with their own private
pools," she notes. "The islands have magnificent properties that can
cater to the most discriminating traveler."

One such hotel may soon be the Mystique, Starwood Hotels
& Resorts' sixth property in Greece. Located on the cliffs of
Oia, Santorini, the Mystique is expected to open its doors this May. The
property houses 18 suites and villas handcrafted from wood, local stone and
glass, as well as several restaurants, including Secret Wine Cave, a wine cellar said
to have a rare and indigenous wine selection.

Perhaps the most attractive part of selling Greece is the
region's versatility. Both cruises and land tours are available with some tour companies
operating hybrid land-sea excursions.

Too, Greece
is serendipitously located next to that other Mediterranean hot spot.
"Include Italy on the Greece
tour," advises Insight's Kazlauskas. "Not many agencies are pushing
that, and the two countries are very easy to get to by flight."

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