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| Aerial view of Hawaii Island // Photo by Joe Pike |
In September, as part of our coverage of the Hawaii Tourism Conference in Honolulu, Travel Agent brought you news that The Big Island Visitor’s Bureau had changed its name.
Earlier this week, the Bureau sent out an official release confirming the change to the Island of Hawaii Visitors Bureau (IHVB).
"Depicted in IHVB's new logo, the design retains its overall elements and feel of the previous look, while aligning itself with the Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau branding of the Hawaiian Islands," said Ross Birch, IHVB executive director, in the release.
IHVB will continue to use the island's name, Hawaii, to help identify the destination accurately in its marketing communications and business operations.
To avoid confusion with the state name, IHVB is encouraging the use of "island of Hawaii" when referring to the destination. For shorter references, it also suggests the use of "Hawaii Island" to identify the island.
There will be no interruption in IHVB's operations during this naming transition. The Island of Hawaii Visitors Bureau is an Island Chapter of the Hawaii Visitors and Convention Bureau (HVCB).
Visit www.gohawaii.com and keep visiting www.travelagentcentral.com for all your latest Hawaii travel news. Be sure to follow Travel Agent’s Joe Pike on Twitter @TravelPike.