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Disappointment for Late Holiday BookersDecember 4, 2006 By: David Eisen Travel Agent
A recent American Express Travel survey of 402 agents on
trends for holiday travel this year found that more clients will be traveling
between Christmas and New Years than traveled at Thanksgiving. In calls to
agents across the country, Travel Agent indeed found that Christmas week
travel is very strong—but that there was still some availability if clients had
fat wallets and flexible dates. The advice we kept hearing is to encourage
clients to book as far out as possible—even now for next year.
In the opinion of Rabia Shahenshah of Tzell Travel Group in
about the have and have-nots—it's about the ones who book their holiday
vacations months, if not a year in advance. No matter how much cash is at their
fingertips, smart clients will plan and book their holiday trips as far in
advance as possible to ensure not only best rates, but availability. "My
clients have booked for the holidays," says Shahenshah, who cites
as some popular destinations her clients are booking this holiday season.
More people are booking vacations farther in advance:
Shahenshah says that many of her clients began booking their holiday vacations
as far back as February. Those clients were rewarded with prime rates and the
safety of knowing that whatever they wanted would most likely be available.
"My clients know what they want," explains Shahenshah, "and they
won't book unless they can get it."
Shahenshah says that most of her holiday travelers look to
book in warm climates and she lists
destinations being requested.
For those who don't heed her advice and book closer to the
holidays there are still some options available, but clients either have to be
willing to spend a lot of money or be creative and open minded. "The
middle inventory is gone for the most part," she says. "Spots like
According to Melissa Garrison, vacation manager of Altair
the holidays are her busiest time of the year. She doesn't equivocate either:
"Oh my gosh," she exclaims. "The week between Christmas and New
Years is the most heavily booked time of the year...Kids are off from school,
companies are closed, so there's a lot of demand," she says.
Garrison has faced obstacles when clients come looking to
book a holiday vacation only weeks ahead of time. "We get calls now and
space is just gone," she says. She does book customers who wait until the
last moment on charter packages, which she says are still available, but these
packages give clients less flexibility.
Where Are Clients Traveling?
For this holiday season, Garrison says that the Caribbean is
still the place her clients are most interested in, but she has booked some ski
as well. She also booked a client to
Rose Bowl game itself.
"Our Christmas bookings are up considerably over last
year," says Tom Bukaty, president, All-Inclusive Resort Travel in
vacations, and he sees strong bookings for
return to business in the Riviera Maya and
almost as though lasts year's hurricane setback didn't exist," he says.
Bukaty also notes that his percentage of up-market all-inclusive bookings
continues to rise, this year especially at SuperClubs. He attributes this to
what he thinks is SuperClubs' "highly successful" passport promotion
Year after year, Roy Twiste, manager of the Leisure Division
and VIP Desk for Carlson Wagonlit Travel, says he is used to receiving a
last-minute phone call from a client inquiring about booking a Christmas
vacation not only late, but also to a popular destination. This year was no
exception. Last week, Twiste got a call from a man asking if there were any
nonstop flights to Aruba from
Twiste told him "yes," he had available tickets for $783 each.
"When I told him the price, he thought it was for two
people," Twiste says. "The fact is if you wait too long, you better
be prepared to pay."
And that's why Roz Resnick, vice president of leisure travel
for Austin Travel, now knows what most agents have learned over the years—those
who book late are those who have money.
"If you have the money to spend, it doesn't matter when
you book your holiday vacation," says Resnick, whose company currently
generates more than $100 million in sales, 50 percent of which is in upscale
This wasn't the case immediately following September 11,
2001, when travelers were able to find bargains and last-minute deals up to a
week before Christmas. But things are bound to change in the travel industry,
"The one thing I've learned in this industry is that
there is no such thing as trends," she says. "Once you expect one
thing, you get the other."
And now that holiday traveling is popular again, if your
clients don't have the money to burn, Twiste recommends that they book at least
three months in advance.
The main concern with booking that early, Twiste says, is
that plans change over time. To avoid that problem, he suggests insuring
vacations. "It takes care of a lot of problems (if you insure your
vacation)," Twiste says. "And it helps encourage people to book
early. If you don't book early, be ready to spend. A lot of my last-minute
"I am hearing all good news," says Marsha Wienert,
tourism liaison, of the approaching holidays. She says that with Christmas falling
on a Monday, the holiday period has elongated. "Traditionally, the 20th or
21st is when everything gets sold out," she explains, "but it's now
the 17th and 18th."
The limiting factor this year for Hawaii-bound holiday
travelers will be rooms, she predicts.
Those looking to stretch their dollars and have the
flexibility to travel by mid-December will benefit from
lull. If your clients can't act that quickly this year, it's something to keep
in mind and suggest when they're planning fall and winter 2007 travel.
Meanwhile, the outlook for holiday travel to
beginning the second week of December, says Sue Kanoho, executive director of
the Kauai Visitors Bureau. She notes that depending on their travel dates
before the height of the holidays, agents may still be able to find some good
airfares for their clients.
Although she didn't provide any specific numbers, Austin
Travel's Resnick says holiday sales have been significantly down this year and
blames in on the "overall hassle" of traveling near Christmas.
"I think people are sick of it," she says. "They're sick of
spending the money, they're sick of trying to find flights. I think they're
settling for vacationing another time when it's easier."
To avoid losing the business of clients whose pockets aren't
that deep, and to insure availability, it's not a bad idea to start talking to
your clients this summer about their winter holiday vacations.