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Westin Launches New Fam Contest for Agents

October 11, 2010 By: Staff

Westin Hotels & Resorts is inviting travel professionals to visit

to participate in a short three-minute “Wrap Yourself in Westin & Win” learning burst and be entered to win one of 250 exclusive fam trips. As part of the promotion, Westin also released a new study, “Wellness In Travel” that underscores the value of vacations to Americans.

In addition to being entered to win an exclusive fam trip, all participants who complete the learning burst will also receive a signature “heavenly” gift such as a Heavenly Travel Blanket, Heavenly Bath Robe, Westin White Tea Candle, and more.

“Starwood recognizes the power of education and is committed to delivering creative and innovative learning opportunities for our valued travel professionals,” said Chris Austin, vice president, global retail, leisure and luxury sales.

Participating hotels include:


The Westin La Paloma, The Westin Kierland


The Westin Mission Hills,The Westin Gaslamp Quarter, The Westin St. Francis and The Westin Verasa Napa
Florida: Walt Disney World Swan, The Westin Key West, The Westin Diplomat, The Westin Beach Ft. Lauderdale and The Westin Ft Lauderdale


The Westin La Cantera


The Westin Savannah Harbor Golf Resort and Spa


The Westin Maui, The Westin Kaanapali Ocean Resort, The Westin Princeville Ocean Resort and The Moana Surfrider, A Westin Resort & Spa


The Westin Copley Place

New York

The Westin Times Square

South Carolina

The Westin Hilton Head


The Westin Bayshore and The Westin Trillum House


The Westin Casaurina Grand Cayman, The Westin Aruba, The Westin Dawn Beach and The Westin St. John

To help agents make the sale, Westin offered details of its recently completed “Wellness in Travel” study of 1,500 Americans that revealed that more than half of workers fail to take all their vacation days. The survey revealed just how dire America’s need for rest and relaxation is, Westin said.

*    48 percent of those surveyed are happier and more positive in their work and personal lives after a vacation
*    More than three-fifths of the respondents had cancelled or postponed a vacation this year (64 percent)
*    On vacation, over 30 percent of respondents check in with work every other day, 25 percent of respondents who check in every hour
*    More than two-fifths of the respondents need three to four days to unwind on a vacation (41 percent)
*    More than half of the respondents felt that compared to last year they were more in need of a vacation now (58 percent).

“At Starwood, we know just how important a vacation is, and we certainly know that our travel professional partners know that too. We wanted to arm you with the statistics to convince your customers to do what is truly best for them,” added Austin.

By November 1, travel professionals who have won a fam will be notified via e-mail and by phone. All Wrap Yourself & Win fam trips include two nights of complimentary accommodations, breakfast each morning, one hosted dinner, one activity plus a property site inspection. A full itinerary will be sent from the host hotel in advance of the fam trip. Contact [email protected].


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