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Vacation.com Expands Escorted Sailing PortfoliosDecember 4, 2009 By: George Dooley
Vacation.com has created a suite of consumer marketing tools that empower members to effectively promote 2010 Vacation Vignettes to their clients. Vacation Vignettes are uniquely-packaged escorted sailings offered only through Vacation.com member agencies. Each voyage includes the services of a concierge host, a private cocktail reception and an exclusive shore event on itineraries from Holland America Line, Celebrity Cruises, Azamara Cruises, Regent Seven Seas Cruises, Crystal Cruises, and Royal Caribbean International. The 2010 schedule will be its largest ever, featuring 160 departures on preferred cruise suppliers to several destinations worldwide.
“Vacation Vignettes, packed with special amenities at no additional charge, practically sell themselves once the client becomes aware of them,” said Stephen McGillivray, Vacation.com’s vice president of marketing and public relations. “The marketing tools make it easy for our members to promote these exclusive cruise vacations with their agency as the sole call to action.”
The marketing tools provided to member agencies include a consumer-targeted brochure, banner ads for the agent’s website, and flyers for each participating supplier. The brochure and flyers are fully customizable, which allows members to brand these professionally-designed materials with their agency’s information before they send to clients.
Vacation Vignettes is part of a suite of customized products offered under Vacation.com’s Cruise Groups Plus program. In addition to these escorted offerings, Vacation.com offers more than 400 non-escorted, amenity-enhanced, group space sailings, as well as their Pre & Post Cruise Solutions program, which complements cruise bookings with private transfers, hotel stays and sightseeing tours at more than 60 of the world’s most popular sea ports.
Vacation.com members can log into AgentNet to download the 2010 Vacation Vignettes marketing materials. Copies of the brochure can also be ordered for free. All other agencies should visit www.JoinVacation.com.