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CLIA Moves to Assist Agents Accelerate Sales, Reports Growth

January 23, 2009 By: George Dooley


The Cruise Lines International Association (CLIA) is offering preferred partnerships and new training and certification programs in 2009, including 85 in-market training events in the first quarter. The Association's agents report that training and certification help generate an average increase in sales of 261 percent.

Included in CLIA’s first quarter training is a three-hour seminar titled “Who Are You? An Exploration of Your Abilities, Skills and Strengths” that will be given throughout the U.S. and Canada. In addition, CLIA offers online training and a program of educational seminars and workshops at cruise3sixty, the cruise industry’s largest annual conference being held in Fort Lauderdale, FL April 2-5.

CLIA said its agents report that training and certification help generate an average increase in sales of 261 percent. In 2009, agent memberships are pacing 100 percent higher through January and the Association anticipates 2,500 agent memberships in the year. 

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