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December 4, 2008 By: Travel Agent Central Contributor

As passengers look for alternatives to the traditional mainstream cruise, has announced the opening of its newest division, The new online host agency is devoted exclusively to specialty cruises, which includes an unusual or hard-to-get-to destination on a unique cruise vessel or the showcasing of a special theme.

“Our Independent Affiliates report a growing ‘been there, done that’ attitude from many of their repeat cruise clients, and we’re seeing their discretionary funds leaving the traditional cruise market,” said Jami Sales, president of and managing director of

The new niche cruise venture provides a solid selling opportunity for agents who want to specialize in niche cruising or who already have specialized knowledge that is not being used to its full potential.  Agents are welcome as full affiliates or as part of their mix of affiliations with other host agencies. Marketing is done for all agents, and leads are provided for those with a related area of expertise. holds a collection of hundreds of cruises with unusual destinations. There are also over 30 different types of vessels represented, from riverboats to sleek yachts and from tall ships to tugboats. There are also the theme cruises— with well over 100 themes— that cater to passengers who hold an affinity or passion for any interest from archaeology to zoology.

The site also has an online community where forum topics are only reserved for non-mainstream cruise discussions. The site also provides a link to a Specialty Cruise Advisor who is an expert on the very same cruise, destination, vessel or cruise theme the consumer is zeroing in on.


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