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In-Home Parties a Hit for Royal Caribbean, Cruise PlannersAugust 27, 2009 By: Travel Agent Central Contributor
Royal Caribbean International and Cruise Planners/American Express joined with marketing company House Party to re-create a cruise experience in almost 1,000 homes across the country on Saturday, August 8. More than 14,000 consumers enjoyed the Royal Caribbean Get Away from the Everyday House Party event with their friends and family.
Past Royal Caribbean cruisers who are passionate about the cruise line were chosen to host the Royal Caribbean Get Away From the Everyday parties and given the tools and tips to recreate a fun cruise experience in their home through the House Party website and the party pack that every host received. In addition, the hosts and their guests received exclusive gifts, offers and discounts for future cruises that are only available through Cruise Planners, the largest home-based travel agent network in the cruise industry.
As a bonus, hosts and guests were encouraged to visit the Cruise Planners website to sign up for a sweepstakes to win a cruise. Hosts and guests could register by hosting or attending a party, and they could gain additional entries by participating in various activities (i.e. filling out registration form from party packs, uploading various request photos such as best decorations or karaoke performance.)
"We wanted and found consumers who were willing to share their enthusiasm and love of cruising with their friends and family," said Michelle Fee, CEO and co-founder of Cruise Planners/American Express. "The hosts and guests shared their passion for travel and learned more about all the fun and activities that Cruise Planners and Royal Caribbean International have to offer."