According to Travel Ticker's 2010 Travel Intentions Survey, 35 percent of consumers intend to take more leisure vacations in 2010 while 51 percent plan on taking the same amount and only 6 percent plan to take fewer leisure trips. The poll reveals the opinions of nearly 5,000 U.S. consumers.
Those most intent on taking some downtime away from home are 18-30 year olds, with 43 percent of respondents from the age group saying they plan on taking more leisure trips in 2010— 38 percent of these respondents cited their improved economic situation as a reason to travel more.
Just behind the youngest age group polled, 38 percent of consumers at the age of 65 or older said they would take more leisure vacations in 2010 and 32 percent of 31-65 year-olds also plan on taking more leisure trips in the upcoming year.
When asked the reasons why they would be planning leisure travel in the new year, 32 percent of respondents claimed more free time as their primary reason followed by 25 percent believing there would be better deals to choose from in 2010. Of those citing more free time as a reason for more travel, more than 38 percent of respondents had an annual household income of at least $76,000 and 34 percent were over the age of 50. Travel may be top of mind for these age and income brackets as many may be working less hours and able to take additional paid or unpaid leave or plan on retiring in 2010.
Nearly 30 percent of respondents between the age of 41-50 year olds and those making less than $50,000 said viable deals would inspire them to travel. We believe these price-conscious individuals plan on being more financially stable with the extra income to take their dream trip in 2010, still looking at price points and travel perks as incentives to book.
The survey was conducted from November 16 until December 2 online among Travel Ticker users, with 4,985 completed responses.