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Aqua Hotels Changes Name, Restructures Into Three BrandsApril 8, 2013 By: Joe Pike Travel Agent
|Lotus Honolulu is one of Aqua Hospitality’s newly rebranded Monogram hotels.|
Aqua Hotels and Resorts has changed its name to Aqua Hospitality and announced the restructuring of its 24-property group into three distinctive brands that span all six major Hawaiian Islands. Travel Agent spoke with representatives of the company and learned that it has spent more than $55 million dollars on a renovation program with projects completed recently or slated for this year, and, based on increased demand from travelers and a review of demographic data, it has created three new brands and operating divisions under the Aqua Hospitality umbrella:
Monogram Hotel Collection: This collection of stand-alone, independent boutique hotels and resorts provides a highly personalized luxury experience. Each hotel has a distinct name and identity and is unique in personality, environment and design.
Aqua Hotels and Resorts: This brand offers stylish, mid-priced hotels that promise excellent value and lifestyle services rooted in Hawaii’s cultural traditions.
Lite Hotels: This brand is a group of eclectic, economy hotels that appeal to budget-minded travelers. These are guests seeking the most bang for their buck and appreciate the fundamentals of service, convenience and cleanliness.
With the creation of the three new operating divisions, the company is also eyeing opportunities on the U. S. mainland.