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Boutique Buzz: Radisson Red Opens in Brussels, to Expand to India

April 18, 2016

radisson red

Carlson Rezidor Hotel Group is getting busy with its Radisson Red lifestyle brand. 

The brand just opened a new hotel in Brussels. Located within walking distance of the European parliament, the 149-studio property greets guests with a team of RED Creatives to build a social atmosphere. There is no front desk. Guests can also take advantage of the RED App, which provides keyless entry and acts as a virtual concierge for check-in and check-out. 

Next year will see the launch of a 16-room Radisson Red hotel in India, in Mohali.

“Radisson Red is a brand that we are looking to (locate in mixed-use developments), for example in a shopping or office complex, which means a better and quicker return on investment," said Raj Rana, CEO, South Asia, Carlson Rezidor. “We would like to open 15-20 properties under the Radisson Red brand in India in the next five years near metro locations. We are also considering secondary Indian cities.”

He added that the midscale segment will be the brand's key focus with 50 percent of their pipeline in that category.

The group is also expecting to open a second Radisson Red property in New Gurgaon.

Meanwhile, in the U.S., Carlson Rezidor has signed a new Radisson Red in Portland, OR. The new-build hotel will occupy the first eight floors of the 19-story Broadway Tower mixed-use building, slated to break ground this summer at the southwest corner of SW. Broadway and SW. Columbia streets. The hotel is expected to open in mid-2018.

Radisson Red Portland is the second U.S. location the brand has announced, following the Radisson Red Minneapolis Downtown, which will open in late 2016. The hotel will be managed by Carlson Rezidor Hotel Group and is owned by a group of investors led by Portland native, developer and businessman, Walter Bowen

Radisson Red currently has 15 hotels in development across the globe. Carlson Rezidor plans to open 60 Radisson Red hotels globally by 2020.

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