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Earth Hour: Going Green by Going DarkMarch 12, 2009 By: Michael Browne
Doing its part to bring more attention to the green movement, on Saturday, March 28, at 8:30 p.m., all 56 of Fairmont's world-class hotels and resorts will go dark by turning off the lights for one hour—Earth Hour—and in doing so, reinforce the company's commitment to operational sustainability and help draw further attention to the issue of climate change.
During Earth Hour, a global WWF climate change initiative, individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for action on climate change. In 2008, more than 50 million people, including several Fairmont hotels around the world, participated. In 2009, Earth Hour aims to reach out to 1 billion people in 1,000 cities.
One of the leaders in green hotels, Fairmont has strived to minimize its impact on the planet through its award-winning Green Partnership program, a comprehensive environmental platform focused on key areas such as waste reduction, energy management, water conservation, and innovative community outreach programs. In 2008, Fairmont became the first luxury hotel brand to address climate change by pledging to significantly reduce its greenhouse gas emissions. Working alongside WWF, Fairmont agreed to measure its current CO2 footprint according to UN protocol, and has plans to announce a world-class CO2 reduction target in the early part of 2009.
For more information on Fairmont's Green Partnership program and the company's industry leading environmental initiatives, check out www.fairmont.com/environment.