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Free Nights: Sheraton's 'Check-In On Us' Promotion

April 21, 2010 By: David Eisen


[email protected] at Sheraton Downtown Phoenix

It doesn't get much better than free hotel stays. And that's just what Sheraton Hotels & Resorts is doing, as it looks to give travel professionals a look at its revitalized product through the “Check-In On Us” promotion.   Beginning April 24 through May 2, travel professionals who log on to and view Sheraton’s five-minute highlight video previewing Sheraton’s multibillion-dollar enhancements will instantly receive a free night at one of nearly 100 new or newly renovated Sheraton hotels in North America. Sounds like a good deal to us!
As part of a three-year revitalization effort, Sheraton invested more than $4 billion in new hotels, renovations and signature brand initiatives in North America and another $2 billion in new hotels overseas. In addition, Sheraton recently announced a global pipeline of more than $5 billion in new developments in key markets worldwide.
“This is a very exciting time for the Sheraton brand as it completes its $6 billion global revitalization,” said Chris Austin, vice president global retail leisure and luxury sales for Starwood Hotels and Resorts. “We know seeing is believing and it is important that we give our travel professional partners a reason to take a fresh look at Sheraton."
Travel professionals will discover redesigned lobbies and guestrooms, signature amenities and the brand’s signature [email protected]. Additional highlights include 70,000 new or newly renovated guestrooms (50,000 in North America alone) and 98 renovated hotels, nearly half of Sheraton’s North American portfolio.


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