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Gaylord Hotels Reaches Out to Meeting Planners

June 23, 2009 By: George Dooley

Gaylord Hotels is promoting its Total Meeting Pricing system and looking to increase additional group business through a partnership with Cvent, and the Cvent Supplier Network.  Gaylord Hotels says it has secured prominent placement on the Cvent Supplier Network for several of its properties.

Thousands of qualified meeting and event planners visit the Cvent Supplier Network and use Cvent's electronic RFP management toolset for free to source their meetings and events. Gaylord’s Total Meeting Pricing offers an exclusive meeting package that covers most ancillary costs, offers planners the best available room rate and flexible food & beverage options.

“Enhanced placement on the Cvent Supplier Network will help Gaylord Hotels connect with a new audience of meeting planners that often times had no pre-existing relationship with Gaylord Hotels. To expand its opportunities for incremental new group business, Gaylord Hotels strategically positioned their portfolio of properties to be front and center on the Cvent Supplier Network. Gaylord Hotels are known for executing one-of-a-kind meeting and convention experiences and our meeting planners will appreciate the convenience of connecting with these properties when they are looking to book business,” said Chuck Ghoorah, Cvent executive vice president of sales and marketing.

“The Cvent Supplier Network is the best way for hotels to reach out to an untapped audience of meeting and event planners.  We’ve seen more of our meeting planner customers migrate to this platform in order to streamline their event sourcing and meeting site selection efforts. It was obvious that the Cvent Supplier Network was the ideal place to draw awareness for the new Total Meeting Pricing program, increase our group business and create new revenue opportunities.” Joanie Flynn, vice president of Brand Marketing for Gaylord Hotels said.


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