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GCB Aims to Expand Hotel Portfolio

January 5, 2007 By: Travel Agent Central Contributor

The German Convention Bureau has changed its membership policy to include chain hotels, stating that the addition of such properties offers a wider portfolio. The chain hotels can join on a sliding scale, meaning larger hotel groups have a greater incentive to join without the GCB lowering its standards. Maritim is the first hotel group to join the organization.

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