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Hilton Expanding spa Presence Through PartnershipJune 18, 2007 By: David Eisen Travel Agent
Hilton Hotels Corp. pushed further into the hotel-spa frenzy
last week with the announcement of a partnership between it, Moet Hennessy
Louis Vuitton (LVMH) and Spa Chakra, a network of luxury spas, ushering in
Hilton's commitment to develop more than 70 new spas at its upscale properties
The hotel chain already has 65 hotel spas and anticipates
full implementation by year-end 2009, with the initial project being executed
at the Waldorf-Astoria in
Hilton and its hotel owners will invest approximately $200
million to fund the entire project. Operation duties will fall to Spa Chakra,
and the spa facilities will feature LVMH products by brands such as Guerlain
and Acqua di Parma.
"Discerning travelers increasingly are seeking a
complete wellness experience," said Matt Hart, president and COO of Hilton
The Booming Spa Market
Increased demand for spa experiences has induced hoteliers
to include spa facilities with their new projects.
According to PricewaterhouseCoopers, approximately 40
percent of luxury and ultra-upscale properties currently under construction in
will have spa components, compared to the 27 percent of existing luxury and
ultra-upscale hotels that contain spa facilities and services.