International financial firm Guidance Financial Group is teaming up with Kempinski to launch a new brand of hotels in the Middle East and North Africa. Shaza Hotels will target gateways cities in the region—such as Dubai, Cairo and Beirut—with a contemporary design that reflects the culture of the Middle East and North Africa regions. Each property will have unique characteristics, such as hammam-influenced spas and bathrooms, and restaurants that infuse regional cuisines. Heading up the brand is CEO Christopher Hartley.
