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Kimpton Hotels Rolls Out In-Room Yoga MatsApril 23, 2013 By: Newswire
Kimpton Hotels & Restaurants is rolling out new custom-designed Gaiam yoga mats to help guests keep fit on the road.
The mats will be stocked in every guestroom closet and available for use at no charge.
Kimpton is also introducing a complimentary “Roll-Out Service.” Upon guest request, Kimpton will come to the guestroom, roll out the mat and furnish extra towels, flavored water, an assortment of fresh fruit or a mix of dried fruit and nuts and set the TV to Kimpton’s complimentary on-demand yoga or Pilates channel.
“We know that some travel – particularly for business – can suck the life out of you. Our point of view is that it doesn’t have to, so we’re making it easy for our guests to work in some restorative activity,” said Mike DeFrino, executive vice president of hotel operations at Kimpton Hotels & Restaurants. “We’re not yoga experts. Some of us can’t even touch our toes. But we think that incorporating exercise in the form of something like stretches or pushups are a good idea on the road. If a guest rolls out the mat and decides to take a nap or have a glass of wine and watch TV, no judgment from us.”
To introduce guests to the new in-room yoga mat offering, Kimpton hotels across the country will invite guests to participate in yoga-centric activities – from pose challenges to trivia triumphs – during its popular hosted evening Wine Hour, April 23 – May 3, 2013.
Kimpton will couple these fun activities with a “Strike a Pose” sweepstakes contest on Kimpton’s Facebook page (www.Facebook.com/Kimpton). From May 1 – May 31, guests and fans of Kimpton are invited to snap a picture of them striking a unique or humorous pose that might reflect the ways they like to live life and post it to Kimpton’s Facebook page. Those voted as having the best poses will win a relaxing getaway at any Kimpton hotel nationwide among other prizes, including yoga mats.