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LXR Luxury Resorts Initiates GDS Code

April 4, 2006 By: Erin Sternthal Travel Agent

Effective April 18, LXR Luxury Resorts will have a new XO GDS code and a new toll-free reservations line: 877-LXR-XOXO. Multiple codes had been used for individual properties. To increase awareness of the code, LXR will send out flyers, e-mail blasts and direct-mail pieces to agents highlighting the "love" factor of the new XO code. LXR Luxury Resorts is a new collection of high-end properties in the U.S. and the Caribbean, including Puerto Rico's Las Casitas Village Resort & Golden Door Spa, the Boca Raton Resort & Club in Florida, New York's Rihga Royal (becoming The London NYC in the fall) and The Boulders Resort & Golden Door Spa in Carefree, Ariz. All LXR properties offer 10 percent commission.

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