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NYLO Introduces New Brand Targeting Business TravelersJanuary 31, 2008 By: Travel Agent Central Contributor Travel Agent
As if "boutique" wasn't hard enough to define, NYLO Hotels, a boutique hotel line itself, has created XP, a new brand that it says will combine boutique qualities with select-service amenities and services. The brand extension, as it's being called, will cater to business travelers looking for mid-priced lodgings with unique design and enhanced amenities. Rates will run between $90 and $110 per night, and properties will have no more than 150 rooms.
NYLO opened its first hotel last year, the NYLO Plano at Legacy in Dallas. "There has been such a groundswell of demand for our brand from travelers and developers that we began to recognize another void in the market," said John Russell, NYLO's CEO. "What NYLO has accomplished in the full-service segment, XP will do for select-service hotels." With only one property open, it's tough to measure what NYLO has so far accomplished, though a second NYLO property will open in Warwick, RI, this summer. No word yet on future sites for XP. Visit http://www.nylohotels.ocm. (DE)