The Panama Jack lifestyle brand has announced that it is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing resorts. This collaboration marks Panama Jack’s entry into the resorts sector, the company said.
Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. When reopened as Panama Jack resorts, slated for late 2017, each will embody the brand’s look and feel. Plans for the comprehensive rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort also will have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.
Panama Jack currently has five retail stores at top travel destinations, with additional store openings scheduled for 2017.