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| The Peninsula New York, and others in the hotel group, have gone pink for Breast Cancer Awareness Month. |
If you booked your clients at a Peninsula Hotels property in the U.S. or Asia this month, they’ve probably noticed, or will notice, an added splash of decidedly rosy color. And while these bright pink touches may be cheery to behold, they carry a serious message.
Following the successful introduction of “Peninsula in Pink” last year, The Peninsula Hotels throughout Asia and North America are once again showing their support for Breast Cancer Awareness Month. All through October the group-wide “Peninsula in Pink” campaign is raising both awareness and funds, with signature pink-themed promotions including afternoon teas and a specially designed pink ribbon pin. A percentage of the proceeds goes directly to breast cancer-related charities in each destination.
Breast cancer is the most prevalent form of cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide and nearly one in four female cancer sufferers. The most common cancer in women in both developed and developing areas, it is the principal cause of death among women globally. (Though far less common than in women, it is possible for men to develop breast cancer, too, accounting for approximately one percent of all breast cancer cases.)
Mindful of these unfortunate statistics, The Peninsula Hotels have harnessed their resources with “Peninsula in Pink” at all of its hotels, with each one partnering with a local breast cancer organization in their respective destination.
While each hotel offers its own collection of pink initiatives, a signature attraction brand-wide this month is the “Peninsula in Pink” Afternoon Tea. Each property has created a pink-themed variation on Peninsula’s hallmark Afternoon Tea, offering a selection of pink-hued cakes and pastries, in addition to the traditional fare of scones, clotted cream and preserves. A donation is being made to the respective hotel’s designated local breast cancer charity for every “Peninsula in Pink” Afternoon Tea sold.
An example of other initiatives include The Peninsula New York’s donation of $5 for each special $35 Pink Orchid cocktail purchased to American Cancer Society Making Strides Against Breast Cancer, a charity also supported by The Peninsula Beverly Hills and The Peninsula Chicago. The latter is also partnering with the Lynn Sage Cancer Research Foundation.
In addition, every Peninsula staff member throughout October is wearing an exclusive “Peninsula in Pink” pink ribbon pin. These pins, designed to mark Breast Cancer Awareness Month, are also available for sale in each hotel, with a donation made for each one sold.
Individual hotels are also offering a range of additional fund-raising initiatives, including specially created pink-hued cocktails, restaurant promotions, parties, riverboats and MINI Coopers sporting large pink ribbon motifs and cancer sufferers taken to and from medical appointments by MINI.
“Peninsula in Pink” starts on arrival, with some hotels illuminating their entrances in pink and festooning the traditional Chinese stone door lions with pink ribbons. All hotels’ flower arrangements will be pink.
Hotel teams are also participating in breast cancer walks, runs and other activities, together with a range of additional initiatives including leaflets placed in guest rooms and public areas and seminars planned for female guests and hotel staff.