E-site Marketing, a Sabre Holdings company and the Internet marketing arm of SynXis, has introduced its Mobile Website solution that gives hotel properties and chains a simple and affordable way to capture the growing number of consumers using mobile devices. E-site Marketing developed the platform to work in conjunction with the Internet marketing solutions and tools already available through SynXis.
Sabre notes that a recent PhoCusWright study found that when frequent business travelers browse the Web on their mobile devices, 77 percent use it to find local attractions and services and 69 percent use it for maps and navigation services.
“Our customers have been asking us what direction they should take when it comes to a mobile solution for their property,” said Robert Dawson, chief technology officer for E-site Marketing. “With the vast majority of mobile users still just interacting with maps and phone numbers that functionality seemed like the most logical place to start. Our turnkey solution features one-click on address and phone number that invokes directions map and automatic dialing. We will soon be rolling out our mobile booking engine to help properties take their mobile solutions to the transactional level.”
The SynXis Mobile Website Platform enables hotel websites to be rendered on all major smart phones and cell phones. The proprietary software automatically detects and redirects visitors that are using a mobile device to hoteliers customized mobile website. And unlike other freeware available, SynXis Mobile Website works in conjunction with the hotel's URL. This means it can take advantage of existing search engine rankings and linkage partnerships from the mobile device.
The proprietary Content Management Tool allows for easy and direct access for hotel staff to update their own mobile website content just like they would the traditional website. SynXis mobile solutions also include a booking engine, soon to be released, which enables mobile users to check availability and book a reservation using their mobile devices. As an extension of any Internet marketing program, SynXis can customize a mobile marketing program that includes pay-per-click advertising, local search and opt-in SMS marketing. More customized mobile solutions are also available for the iPhone.
Sabre says Rosewood Hotels & Resorts is using the mobile website platform for many of its hotel websites (e.g.: http://mobile.rosewoodsandhill.com). “We recognized that our target audience is the exact demographic that is using smart phones to do everything from 'Facebooking' to researching travel, both business and leisure," Corporate Director of Marketing Christine Jackson said. "The new mobile website solution ensures we don’t miss out on these very valuable travelers and provides us an invaluable guest services contact point for guests en-route to our properties."