Sheraton Hotels Launches $20 million Marketing Campaign

February 3, 2010 By: George Dooley

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In a bold move, Sheraton Hotels & Resorts has launched a new $20 million dollar, multi-media marketing campaign created to highlight the brand’s $6 billion revitalization effort.  The “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.

The “Rediscover Sheraton” campaign showcases key elements of the $6 billion enhancement, including 300 new lobbies, 70,000 new guestrooms, 100,000 new beds and the brand’s unique wired lobby lounge called the Link@Sheraton experienced with Microsoft.

A key insight that directed the creative vision for the campaign is the growing trend of travelers seamlessly blending business and leisure - also known as “bleisure”- and the demand for socially-driven designed spaces and amenities.  As part of the brand’s overhaul, every aspect of the new Sheraton guest experience was designed to promote social interaction and bring people together, Sheraton says.

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