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Starwood Launches Global Sales Blitz, Stresses Importance of Travel

March 23, 2010 By: George Dooley


Starwood Hotels & Resorts Worldwide has kicked off its 2010 sales efforts with a worldwide sales blitz this week calling on key clients and new customers across the globe. Over the next five days, more than 3,000 sales and hotel associates from 700 properties will be hitting the pavement to highlight Starwood’s new portfolio of hotels, new meeting offerings and other incentive programs to encourage businesses and clients to get back on the road and drive revenue.

“We are beginning to see bright spots in all segments of the travel industry and this is a great time for our teams to get back on the road and encourage influencers to travel again,” said Christie Hicks, senior vice president. “Our clients in all segments are looking to grow profitability and drive the topline and by definition that means getting back on the road, traveling for business and holding and attending meetings— you need to send people out in the field to close the sale and to nurture the relationship.”

The global scope of the sales blitz is the second one of its kind for Starwood and is expected to generate more than 100,000 new leads. Starwood is taking an "all-hands on deck" approach utilizing the talent and expertise of all facets of the hotel staff including General Managers, Catering Managers and Sales Directors to visit 61,000 clients.

Starwood is also touting its freshest and strongest portfolio ever with more than 60 percent of its properties new or newly renovated. In 2010, Starwood will open approximately 80 hotels— 70 percent outside the United States— reaching new clients and global influencers.


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