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Starwood Names Global Brand Leader

February 13, 2009 By: Travel Agent Central Contributor


Starwood Hotels & Resorts Worldwide, Inc. appointed Eva Ziegler as global brand leader for W Hotels Worldwide. Ziegler will be responsible for leading the global development and growth strategy for W Hotels Worldwide, and will continue in her role leading Le Méridien as the brand continues its global relaunch.

Prior to this appointment, Ziegler held the role of global brand leader of Le Méridien, where she was responsible for defining the vision and brand strategy across all disciplines for the international brand. Since joining the company in 2005, she has played an important role in successfully integrating Le Méridien into Starwood’s process and systems. Le Méridien plans to open more than 20 hotels and resorts across the world within the next three years.

Before joining Starwood, Ziegler was the director of Le Rendez-Vous Toyota and played a leading role in developing and launching the cutting edge European Brand Experience Center on the Champs-Elysées in Paris. She has spent her career working for international Fortune 500 companies such as Coca-Cola and Saatchi & Saatchi. Ziegler earned her degree from the University of Economics Vienna.

W Hotels plans to triple its footprint by 2011, with properties scheduled to open in international markets from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali.


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