Taj Hotels Resorts and Palaces has partnered with Korea-based Shilla Hotels & Resorts to cross-market the two brands. Under the new alliance, Taj and Shilla will combine forces for marketing activities, including joint trade show participation, road shows, sales events, culinary promotions and marketing placement. Shilla is a member of The Leading Hotels of the World and has two hotels in its portfolio: The Shilla Seoul and The Shilla Jeju.
