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ASTA and nSphere Partner to Promote AgentsDecember 2, 2010 By: Melanie Gretchen, George Dooley
ASTA has partnered with nSphere Inc., a technology company that organizes local data and content for distribution to national publishers, to promote the use of travel agents. The partnership connects consumers searching for services within more than 3,400 domestic and international markets to ASTA travel agents in their immediate area, according to the association.
“This partnership exposes ASTA travel agents to an entirely new audience of highly motivated consumers who are seeking travel information and drives them to the agent’s web site, or in the event they don’t have one, to their profile on www.TravelSense.org, ASTA’s consumer site," said ASTA president and chair Chris Russo. "It also promotes the ASTA brand and puts the Society in front of consumers as a reputable source of travel information."
Using information available on TravelSense.org, nSphere will grow its data consortium of local data contributors to include listings of local ASTA travel agents. As a result, consumers searching for information on planning a honeymoon are provided with expert advice from publishers such as www.Brides.com, accompanied by a listing of travel agents in their area and other local resources.
Consumers interested in learning more about a listed agent can go beyond the basic contact information and view their destination and travel specialties, web site and association membership. Agent listings in a given area are dynamically rotated to provide all members with equal coverage, ASTA said.
Users can also search by agent for basic contact information, as well as destination and travel specialties, Web site and association membership. Agent listings in one geographic area are rotated for equal coverage of all members. Publications that nSphere works with include Business Leader, Brides.com, Cash Money Life and Dispatch Travels, alongside DivineCaroline.com, Golf-Fitness Magazine, HybridMom.com and Kiplinger. Other publications include Love the Outdoors, Matador Network, Nomadik, Organic Spa Magazine, Success Magazine and Weddings Affordable.