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Collette Vacations Adds Guaranteed DatesFebruary 1, 2011 By: Staff
Collette Vacations has decided to expand its departures and add more guaranteed dates, citing the early success of its Collette Family Vacations brand. Guaranteed departure dates are dates in which Collette promises that a trip will operate on the day it is scheduled and will not be cancelled for lack of participation.
This selling feature is available across the company’s growing segment of tours, including its mainstream Collette tours, as well as the Explorations brand of small group tours and its long-standing Smithsonian Journeys Travel Adventures educational tours.
“Collette’s decision to enter the multigenerational travel market was based on market trends, specifically travelers in the 50-plus age range who wanted an affordable family vacation,” said Eric Welter, senior vice president of marketing for Collette Vacations. "We received such tremendous response to our family vacations launch that we have begun guaranteeing additional dates on the most popular family tours. Our heartfelt tagline of Explore the World Together — matched with our exceptional value of child rates at 30-50% off adult rates — is resonating with travel agents and their clients."
Collette Family Vacations comprises nine domestic and international journeys for families, with child rates between 30 percent and 50 percent less than adult rates. The new brand is supported with its own micro-site and brochure.
For more information, visit www.collettevacations.com.