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Ensemble Debuts PR Tools for MembersJune 25, 2007 By: Jennifer Merritt Travel Agent
Ensemble Travel Group's recently launched tool for its
members, called Ensemble Exposures, aims to help agents become better
acquainted with their local media outlets, Travel Agent has learned.
"We've wanted to help our clients with consumer public
relations for a long time, so we decided to help them do PR in their local area
at the grassroots level," explains Carol Black, senior director of
strategic marketing for Ensemble. "There has been a great deal of member
demand to know more and do more in the PR area."
Tools include a customizable letter of introduction,
guidance in writing press releases and networking tips. Ensemble is also
undertaking the massive task of preparing customized media contact lists
directed at local markets. "We're launching in several phases," Black
says. "With our soft launch we're doing three to five big areas."
Further tools and tweaks to the program will come as it evolves.
The program has been in the works since February, and on
June 15, Ensemble held a webinar to teach its members about the new tool. After
that, "the enrollments began pouring in," Black says, adding that at
press time, about 40 agents had signed up to participate.
Ensemble Exposures is currently taking enrollments; members
can go to www.ensembledirect.com
to register. Enrollment time isn't limited, but Black notes that there are
advantages to signing up now. "For example, one thing we will be offering
is a guaranteed seat in a PR seminar that we'll be giving at the international