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This year marks Travel Agent magazine’s 80th Anniversary as the leading publication serving travel professionals. Since Travel Agent launched “as the voice of the travel agent” in 1930, Travel Agent has evolved to the ever-changing travel industry landscape. But the last eight decades wouldn’t have been possible without the travel agent. That’s why Travel Agent invites its readers to share their recollections of the industry at Facebook.com/travelagentmagazine.
Travel Agent will also celebrate this momentous occasion in the upcoming December 6th anniversary issue and with a birthday celebration during Luxury Travel Expo. Leading up to the December 6th commemorative issue, Travel Agent Central will feature a series of “Then and Now” profiles for an entertaining look down memory lane. Check back often to relive the industry’s most memorable moments and to see how Travel Agent remained a driving force through the good times and the bad.
Don’t miss the special December 6th issue anniversary coverage that will pays homage to the industry’s forefathers through its modern-day leaders. We’ll even include past advertisements alongside their present-day counterparts, as well as advertisers’ fond recollections of the magazine.
Readers and Luxury Travel Expo attendees are invited to attend the official 80th Anniversary party on December 9th during Luxury Travel Expo. Visit LuxuryTravelExpo.com/luxuryafterdark for event details.
Advertisers interested in being a part of the celebratory issue can contact José M. Barreiro at [email protected] for more information.
Airfares in 1931
Remember when the price of airline tickets weren't inundated with ancillary fees? As Travel Agent celebrates our 80th anniversary, we took a look at what air industry rates were like over 70 years ago.
Cruising in 1935
Looking back, we can get a glimpse of the cruise industry through the years.
Don't Leave Home without AMEX in 1938
American Express has always had a large stake in the travel industry. Back in 1938, the company was an agent's best friend when booking rail travel. Today, it's much more.
Alaska in 1940
In the past 70 years, Alaska has flourished, from Juneau to Fairbanks and many places in between
Desert Hotels in 1942
While other resorts pride themselves on their location in relation to the nearest city or attraction, these resorts' settings make their features even more indispensable. This trend is one for the books.
The Great Lakes in 1944
Although by no means a secret, the Great Lakes has remained a vast, largely untapped region, the exploration of which cruising has made all the more beguiling.
Sweden in 1946
A snapshot of Sweden during World War II reveals what one might already guess: The travel industry was not booming. Sixty-four years later, we're thrilled to have found what we were missing then.
Pet Travel in 1947
If ever a trend took the travel industry by storm, pet travel is the one.
The Iron Curtain in 1948
Seventy-four years later, the landscape has truly changed.
Selling Europe in 1949
Before the euro currency, before the advancement of transatlantic aviation and after World War II, a lot needed to be done in order to make Europe enticing for American travelers.
Japan in 1950
In the last few years, Japan's tourism growth has been unrivaled. When we covered Japan in 1950, it was re-inventing itself following World War II, and tourists were clamoring to see to the untouched Imperial Palace.
Swiss Ski Resorts in 1953
Thankfully, for us, time has made neither the slopes nor our enthusiasm for Swiss slopes any duller.
Nicaragua in 1956
While it has always been on our map, we think the evolution of Nicaragua is worth remarking.
Rail Travel in 1958
Since this summer, we've seen a mushrooming of development within the rail travel industry in an alternative to air travel. Is it really possible this was the dominant means of transportation, pre-1960's?
Travel to Cuba in 1958
Although there is change in the works when it comes to lifting the ban on travel to Cuba, we're not quite there yet. So we're reflecting on when the ban didn't exist, back in 1958.
Malta in 1960
Fifty years later, the islands remain a well-preserved secret.
Hawaii in 1962
An island paradise within the States (after all, it made our Top 10 Places for Valentine's Day Trysts list), Hawaii's evolution is one we've followed with pride.
The Bahamas in 1964
When we covered it in 1964, the region had hit its stride and showed no sign of subsiding. Forty-four years later, our first impressions continue to be true as The Bahamas have developed full-bloom in the paradise we know now.
Acapulco in 1966
Before rising competition from Cancun and the Riviera Maya, Acapulco was once the vanguard for Mexico tourism— which is odd since the destination is as stunning now as it was nearly 45 years ago.
Asia Air Service in 1967
Although Asia has always pulsed with extraordinary culture and exoticism, the sweeping access we currently enjoy hasn't always been at our fingertips.
Travel to Venezuela in 1969
Woodstock, Neil Armstrong, the "Amazin Mets" and advertisements for tourism to Venezuela. The summer of '69 had it all.
Poland in 1970
Not a relic of the past, Poland's legacy burns as brightly as it did forty years ago.
British Hotels in 1972
Although we're still waiting for the recovery to come full-circle, recent accounts would make our predecessors proud, showing that early reports have indeed come to fruition, led in particular by hotels.
Theme Parks in 1972
When Disneyland Park opened in 1955, no one could have imagined what a phenomena theme parks would become. We track their ascent throughout the years.
Malaysia in 1974
Thirty-six years later, Malaysia continues to surprise us.
Zoos in 1974
Although our ability to travel has been surpassed only by our curiosity, zoos are nowhere near as threatened as the animals they protect.
Retaining Agents in 1977
In the late 1970s, the economy was experiencing much better times than now, which made it difficult for some travel agencies to ensure longevity amongst its staff due to competition.
Las Vegas in 1977
Through rain or shine, highs and lows, the Las Vegas market has enjoyed a wave of activity, as property and entertainment venues have surpassed one right after another. Looking back, we are thrilled to report the continuity.
River Cruising in 1979
Thirty-one years later, river cruising has blossomed throughout the world.
Greece in 1980
Thirty years later, we're still soaking up the sun.
Hong Kong in 1982
As the financial center attracts business travelers and tourists alike to its pulsing metropolis, our favorite thing is still taking a night tour of the city by sea and seeing the city as it was meant to be seen.
The Philippines in 1983
In Southeast Asia, in the western Pacific Ocean, the Philippines has continued relatively undiscovered compared to its more well-known Asian counterparts.
Puerto Rico in 1985
Known for its seaports and its cruise community, San Juan, Puerto Rico has always invited visitors into its waterfront community. Today, San Juan is no less enchanting as it as it exciting.
The U.S. Virgin Islands in 1988
Like our ad from 1988, we are unable to argue with the thought of the cool, fresh water above the islands' immaculate, fine sand.
Czechoslovakia in 1989
Among the many states to have enjoyed a rich and illustrious history over the years, the region once known as Czechoslovakia still stands out in its rich, if altogether brief, place in history.
AA Promotes Agents in 1989
The controversy over American Airlines' Direct Connect program in November of 2010 seems to provide a fitting moment to reflect on the carrier's relationship with agents in October of 1989.
Recession in 1990
In August 1990, with the Gulf War underway, talk of recession had begun distinguishing travel agents recognizing the extent of the affect, similar to own current state of affairs since our recession since 2007.
Winter Travel in 1995
Not off the beaten track, though not widely visited like the Caribbean or Mexico, Eastern Mediterranean destinations like Greece, Turkey, Cyprus, Israel and Egypt have proven to be exceptional picks when considering recommendations throughout the years.
Israel in 2001
Since its inception in 1948, Israel's vast history and immense appeal have been obscured by the region's more publicized unrest. In 2001, the country was blossoming. To our delight, nothing has changed.
Colorado in 2002
Colorado, the ski center of the American West, is just as much of an outdoor smorgasbord in the summer. Through the years, we're excited to see Colorado continue to reach Mile-High peaks.
Aruba in 2005
In 2005, the dancing craze was in full swing. Although dancing has a rich history in pop culture, it seems nothing can compare to the recent storm brought on by the likes of "Dancing with the Stars" and "So You Think You Can Dance."