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Israeli Ministry of Tourism Launches New Ad Campaign

February 6, 2009 By: Mark Rogers

The Christian Post reports that the Israeli Ministry of Tourism has launched a $6.4 million advertising campaign that aims to present Israel as a safe destination for tourists following the nation’s deadly three-week offense against Hamas militants in Gaza. According to the Haaretz, Israel’s oldest daily newspaper, the first stage of the campaign, which launched last week, is targeting Germany, Russia, Italy and France. Additional stages are planned that will target countries including Canada, Great Britain, and the U.S.
The ministry is already running an active campaign to recruit tourists from South Korea, Poland, Brazil and China.
To overcome the negative effects on incoming tourism of the global economic crisis and the recent fighting in the Gaza Strip that left more than 1,300 dead, the Israeli Ministry of Tourism is expected to continue reaching out to U.S. Christian leaders in churches, ministries and the media as part of its "Visit Israel—You'll Never Be the Same" ad campaign. American evangelicals make up one-third of American tourists that visit Israel, second only to American Jews.

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By Mark Rogers | February 6, 2009
The Israeli Ministry of Tourism has kicked off a $6.4 million advertising campaign that aims to present Israel as a safe destination for tourists.
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