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Jamaica Kicks Off Aggressive Marketing CampaignJanuary 6, 2009 By: Joe Pike
Travel Agent was on site at New York Port Authority Bus Terminal as the Jamaica Tourist Board kicked off its “Jamaica Winter Rescue Program.” The program is a marketing campaign that will run through the first week of February. It started in New York but will also include additional stops at commuter terminals in Philadelphia, Boston and Chicago, where consumers can learn about Jamaica’s wide variety of offerings.
The program features a new advertising campaign designed by Draftfcb New York and promotions specially created to launch the Jamaica Winter Rescue Program. Located in the main atrium and throughout the remaining floors of the Port Authority Bus Terminal, the new campaign comprised of ceiling banners, large floor mats and large scale posters.
“Many consumers are looking for relief during our current challenging economic situation. We want to spread the message that Jamaica offers travelers both accessibility and value for a winter getaway,” said John Lynch, Jamaica’s Director of Tourism.