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Selling Japan to Luxury Clients

October 21, 2013 By: Meagan Drillinger Travel Agent

After the Japan seminar, agents visited the Japan NTO booth to learn more about the country’s luxury offerings.

After the Japan seminar, agents visited the Japan NTO booth to learn more about the country’s luxury offerings.


Japan is on the rise once again, positioned to become one of the hottest luxury destinations in AsiaTravel Agent sat in on a seminar on selling luxury Japan at LTX to discover all that should be on your radar about this exotic destination.

There are three reasons why you should sell Japan to your luxury clients, according to Daisuke Tonai, executive director of Japan National Tourism Organization, Los Angeles Office.

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The first is the exchange rate. The dollar now is stronger than it has been in a while against the Japanese Yen. $1 is equivalent to 98 Yen, meaning one night at a luxury hotel will run your clients an average of just $150. Secondly, there are new direct flights from US gateways including Boston, Denver and San Diego, and thirdly, there are a host of new experiences that will pull a variety of travelers to the destination. Most importantly, Japan has been chosen as the destination for the 2020 Summer Olympics.

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As far as hotels are concerned, Japan has been bursting with news. New hotels include the Ritz-Carlton Okinawa, Hoshinoya Okinawa, Rihga Royal Gran Okinawa, the Palace Hotel Tokyo and more.

What do you think of this $type?


About the Author

Meagan Drillinger
Meagan Drillinger has been with Luxury Travel Advisor and Travel Agent since 2009, covering both Asia and Mexico. A fan of both fabulous hotels and culturally immersive...

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A seminar at LTX 2013 talks about the growing potential of Japan as a market for high-value and luxury clients.