Ruthanne Terrero reminds you that it's unlikely consumers are in your store or agency if they don't want something from you. Determine what they want to educate them on the wonderful things they didn't know they wanted.More>>

Ruthanne Terrero has provided plenty of points as to why consumers should book vacations with a travel professional. Because you can never have too much information, she's back with more.More>>

Ruthanne Terrero suggest that the next time a client asks how you compare to an online service to ask them who they’d like to call on when they’re stranded far away from home with no relief in sight—you or the Internet?More>>

Having turned the corner on the downturn, keep the last-minute discount-seekers at bay by approaching clients with your can’t-turn-down itineraries.More>>

Sustainable travel, which taps on guests' desire to give back, is an easier sell as opposed to the less-experiential green travel.More>>

Ruthanne Terrero discusses how she's seen Facebook evolve into an extremely dynamic venue for travel agents to engage with their clients and potential clients.More>>

While the Internet and cell phone have given rise to an "always-on" phenomenon, Ruthanne Terrero writes about how agents have their own take on how much is too much.More>>

Impressive new hotels have sprung up around the globe despite the unfavorable economic conditions.More>>

Agents feel the turn of the year has set the pulse of the travel industry racing once again.More>>

Their significant share of annual sales proves that home-based agents are just as professional and effective as traditional agents.More>>