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Caesars Palace's iPhone, Mobile Apps Enhance StayJanuary 11, 2010 By: Kirk Cassels
Caesars Palace in Las Vegas has launched its iPhone application, which aids guests in finding restaurant hours and hotel information, choosing a spa or salon treatment, watching a performance in The Colosseum and more. Comprehensive resort information also is available as the resort is among the first in the hospitality industry to feature user opt-in GPS capabilities, which can customize offers to venues conveniently located near the user.
The free app features room descriptions, points of interest, Caesars history and more. Maps show popular destinations throughout the resort with information on Qua Baths & Spa, COLOR Salon, shopping, golf, nightlife and the Neil Leifer Gallery of legendary sports photographs. Dining information includes descriptions, hours, direct-dial phone numbers and menus. Guests also can provide feedback and receive general contact information for the resort.
Guests elect to enable the iPhone's GPS capabilities to receive location-specific marketing offers during their stay. If guests leave Caesars for another Harrah’s Entertainment Las Vegas resort, special offers for those respective hotels will be offered in the app.
“For example, if a Caesars guest visits the Flamingo, the app can provide that guest a special offer available only at the Flamingo,” says Neal Narayani, director of e-mail and mobile marketing, Harrah’s Entertainment. “One of the restaurants at Caesars Palace may have a new menu for that day. A special event could be taking place that night. That content and more will be updated in real-time in the app.”
Also available now for U.S. guests is “Texpress,” a user-friendly mobile phone service designed to fast-track hotel check-in. One day before arrival, guests text the resort to check in. After arriving at Caesars Palace, Texpress users by-pass the front desk check-in line and proceed directly to the Bell Desk, where their room keys are ready and waiting.
“Texpress” is available to those who book hotel reservations via CaesarsPalace.com. The day before arrival, a customized text is sent including the confirmation number and directs the user to reply “check in” to begin the check-in process. Upon arrival at the resort, the guest by-pass the front desk and proceed to the Bell Desk, where they present photo identification to pick up their room keys. Texpress is available to all U.S. cell phone users with text capabilities, including Blackberry and iPhone. Texpress users also may opt to receive text message offers during their stay, including special pricing for spa treatments, cocktails, shows and much more. Like the iPhone app, Texpress offers will be timed to coincide with the hotel stay and cease after checkout.