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The Return of RegentOctober 30, 2006 By: Erin Sternthal Travel Agent
Luxury hotel brand seeks to double its portfolio
Last year, at the Condé Nast Traveler Reader Awards, Regent hosted a breakfast for travel agents with plans to unveil the company's rebranding efforts. Though 2005 was a bit premature to announce the change, at this year's breakfast, Mark Conroy, president of Regent, updated agents on the eight-month-old integration of the hotel and cruise line division, which had changed from Radisson Seven Seas to Regent Seven Seas.
"We've got a well-known brand with a great
legacy," says Conroy, "and we have operational skills from both the
cruise line (which essentially is a complicated luxury hotel that floats and
moves) and the hotels."
According to John Cardona, vice president of hotel sales for
Regent, the chain will be extremely "agency-centric," building on its
solid relationships on the cruise side, which brings in 92.5 percent of
business from the retail community.
In addition, as part of Carlson Hotels Worldwide, Regent
Hotels & Resorts plans to join the company's "Look to Book"
travel agent incentive program (800-333-5600, www.looktobook.com)
within the next 90 days. Agents who currently participate earn 10 points for
every $1 spent on Carlson branded hotel bookings. The program has more than
340,000 registered agents in 107 countries.
As for new development, Regent is embarking on an ambitious
expansion, with plans to double its portfolio. Currently, Regent has six hotels
add two hotels a year in each of the company's three theaters: Europe, the
Middle East and Africa, Asia and the
four years. Yet to compete with the other high-end hotel brands, Conroy
recognizes the need to be in certain cities, such as
"There are two pipelines for the brand," says
Conroy. "We need to be in the major gateway cities and resort
destinations, such as the Caribbean, southern
Conroy hints that the brand is actively looking for a property in the Big Apple
that may even debut in 2009.
Next month, the company plans to open the Regent Beijing,
marking the firm's second hotel opening in
500-room property will have five restaurants, a 10-treatment room spa, fitness
center, indoor swimming pools and upscale shops.
will debut late this year between
each of the 80 suites, highlights of the
South Beach restaurant by celebrity chef Govind Armstrong, personal assistant cell
phone service and Mercedes-Benz S550 sedan house cars.
for the brand is the
which is set to open spring 2007. Guests staying at this 124-suite hotel can
walk to the Bal Harbour Shops, dine in the gourmet restaurant or indulge in the
10,000-square-foot spa managed by L'Institut de Guerlain. Every guest staying
in a suite will have their own private elevator.
In the fourth quarter of next year, Regent also plans to
open the Regent Boston at Battery Wharf Hotel & Residences, with a European
spa and health club, water shuttle service to
Also look for Regent to add hotels in
The company is also taking over management of The Palms on
Caicos in early 2007. The beachfront resort has 72 two-and three-bedroom suites
(that can be divided) with a balcony or terrace, a 25,000-square-foot spa and a
$1.8 million infinity pool.
The Regent Experience— the incorporation of the local
culture, a true sense of luxury, attention to detail and personalized
service—will be infused into the resort. For more information on Regent, visit www.theregentexperience.com.