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Starwood Debuts New Room Design for Westin, SheratonOctober 12, 2010 By: Melanie Gretchen
Heading into 2011, Starwood Hotels & Resorts Worldwide, Inc. announced it has developed new guest room design for its two largest brands, Westin and Sheraton hotels. Starting with the Westin Phoenix, the company's design was created by Starwood's in-house Brand Design Team to be featured in new hotels and renovation projects worldwide.
Although Westin Hotels and Sheraton Hotels differ in style, both were enhanced by the in-room behavior research, conducted to increase the rooms' functionality, as well as to avoid guests' pet peeves. Led by Erin Hoover, vice president of design, the team introduced into the Westin neutral color palettes, natural woods and stones, inspired by natural elements, to underscore the brand's philosophy of "preserving wellness on the road in three dimensions" and the rooms' eco-friendly guest rooms.
For the Sheraton, a classical revival scheme was employed, marrying rich color palettes with inflections of accent colors and contemporary interpretations of classic herringbone, basket-weave and geometric patterns, the team recognized the brand's history with a modern flair and residential touch.
Highlights include a Westin-designed accent table that folds out to fit a room-service tray or laptop then folds up for storage in smaller space. We love the custom-designed bedside tables have built-in outlets facing the beds for easy computer and electronic charging use.
Space was taken into consideration in the expansion of the Westin closet, featuring shelves and the mini bar, as well as the Westin upholstered bench, to serve as a luggage rack or be stored under the television console. We like Sheraton armchairs with ottomans stored beneath the seats, to maximum the living area.
During the stay, Sheraton has made sure guests won't lose their way, literally, with an LED nightlight to guide them without having to turn on the lights. Similarly, the new Westin rooms reature adjustable LED reading lights in the headboard.
Westin's Eco-Friendly Rooms
Representing the Westin's new rooms are two designs, Westin Classic and Westin Modern. With a growth of 60 percent in sustainability, the new rooms' eco-friendly elements include energy-conserving LED and CFL lights, water conserving low flow plumbing and recycle-able carpet pads, low VOC finishes for casegoods and GreenGuard-certified solar shades.
Inspired by Art Deco, Westin Classic modernizes classicism with its new furniture and color palette. Natural elements are featured in the open grained walnut stained a dark chocolate brown with a satin finish and soft tones inspired by nature. In contrast, Westin Modern boasts a modern, timeless feel, merging its strong linear features with organic textures with subtle patterns and sustainable materials that are neutrally colored.
Sheraton Modernizes Classicism
Assuming Sheraton's classicism infused with a residential feel, the brand's two new designs, Sheraton Revival and Sheraton Heritage, merge the current fashion and lifestyle trends that accentuate heritage and the brand's history. Featuring a design concept that is welcoming and elegant, the new rooms also have eco-friendly materials including CFL lighting and low-flow plumbing, as well as gallery-framed artwork assembled in vignettes to underscore the rooms' residential feel.
Drawing inspiration from the Regency Revival of the early 20th century, Sheraton Revival's furniture is the most remarkable feature. Curved corners and textiles with curved interlocking patterns are rounded out by the design's color palette of camel and tan with hints of plum and black.
Drawing upon the Regency period of the late 18th and early 19th centuries, Sheraton Heritage recalls when Thomas Sheraton's furniture designs went on to inspire interior design today. Look for notched arch details among most furnishing, complemented by geometric patterns in the room's textiles and carpets.
Alongside the Westin Phoenix, the Westin Gaslamp Quarter in San Diego will undergo a full renovation including rooms in early 2011. Leading the first Sheraton hotels to introduce the new room design will be the Sheraton Red Deer in Alberta, Canada and the Sheraton Syracuse University Hotel & Conference Center, also for early 2011.