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Tourism Malaysia Targets High-End Travelers

July 31, 2012

Affluent travelers looking to spend some hard-earned dollars ought to turn their attention to Malaysia. We hear from Breaking Travel News that Tourism Malaysia has unveiled a new strategy to target high-end travelers.

"Indonesia, China and India, these places are highly populated so we can capture a larger market base," Zulkifly Md, international marketing division director for South Asia, West Asia and Africa tells Breaking Travel News. "Through this strategy, we hope to get more tourist arrivals and hopefully increase the length of stay and tourist receipts."

From August to October, Tourism Malaysia will be working with Malaysia Airlines in a promotion called "Showcase Malaysia," where tourists in India who buy economy or business tickets will get a free night in Malaysia.

Read BTN's story here.

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