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AdventureLink Acquires Adventure CentralMarch 20, 2009 By: George Dooley
AdventureLink, Inc. has acquired a key competitor Adventure Central Inc. based in Denver, in an all-stock transaction. In addition, Allegis Capital, the largest investor in Adventure Central, has backed AdventureLink with an additional investment.
AdventureLink is the largest online source for booking adventure travel, worldwide, while Adventure Central is the dominant supplier of single day adventure trips. The acquisition brings the two online travel companies together to form the most comprehensive online source for finding and booking adventure travel.
The combined companies now represent over 60,000 trips and activities sourced from nearly 1,800 suppliers in 165 countries, enabling consumers and travel agents to easily find, learn about and book some of the planet’s most memorable and authentic travel experiences.
Peter Bodine, managing director at Allegis Capital, says the combining of these top adventure travel companies creates a comprehensive source for anyone looking to find, review, or book their next great adventure trip. “Our firm is extremely bullish on the Adventure Travel sector and AdventureLink represented one of the most attractive ways to monetize the further growth of Adventure Travel on the web,” he said.
In February, AdventureLink announced its launch of the world’s first online booking system for adventure travel developed in conjunction with its partner, VAX VacationAccess. The AdventureLink system opens up booking capability for adventure travel opportunities worldwide providing easy access and distribution to over 70,000 leisure travel agents across North America.
Also in February, AdventureLink announced the completion of ‘Series A’ funding with top Southern California venture capital firms Anthem Venture Partners and The Mail Room Fund. With the acquisition, Adventure Central will relocate to AdventureLink’s Los Angeles headquarters. AdventureLink will continue to maintain the AdventureCentral.com website and other Adventure Central affiliate partners’ sites.