Be Your Own Travel Agent: Hotwire Ups Online Competition

Hotwire announced Trip Watcher, the newest addition to the Hotwire family of cost-saving travel planning tools that allows travelers to "be your own travel agent.” The new tool allows consumers to compare and be alerted to lower rates.

"As car, plane and hotel rates continue to skyrocket, consumers want a tool that can help them find low prices without the hassle," said Clem Bason, vice president of merchandising at Hotwire.com. “With a convenient email, Trip Watcher gives our customers updated rates, along with alternate-date savings and bonus days that will help stretch their travel dollars.”

Trip Watcher says it gives customers better control, value and flexibility when booking trips by allowing them to “watch” specific itineraries, through both email alerts and a personal “My Account” page on Hotwire.com. It takes into consideration dates, destination, and (if flying) possible airports and compares them with Hotwire itineraries.

Trip Watcher is the latest addition to Hotwire’s planning tools that help consumers find deep discounts with the most convenience, the company says. The portfolio of planning tools includes Flexible Date Search, TripStarter, the Hotwire Travel Value Index and Local Trips.

Hotwire says it makes “travel planning simple by providing everything travelers need to know about their favorite destinations in one place so they can kick-start their trip planning.”

Visit www.hotwire.com.