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Carnival Launches New Ad CampaignJanuary 8, 2008 By: Travel Agent Central Contributor Travel Agent
Carnival Cruise Lines is putting a fresh face on Fun Ship cruising. The cruise line is launching a multimillion-dollar branding campaign through new TV spots and other marketing materials. The first in a series of 30-second TV ads debuts Monday, built around a theme of "Let the Fun Begin." The spots feature many of Carnival's upgrades and improvements, such as its revamped Fantasy-class ships, while displaying images of guests enjoying themselves on Carnival ships. The new print campaign will encompass full-page images gleaned from the various TV spots. There will also be a new travel agent kit, which will be sent out early this year. The first of the new spots can be viewed at http://www.carnival.com/promo/tv. (DE)