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NTA and USTOA Promote Travel to Japan

June 20, 2011 By: George Dooley Travel Agent

Japan’s tourism infrastructure is nearing a full recovery from the March 11 earthquake and tsunami, according to the NTA. But while airports, bullet trains and attractions are up and running at full speed, tourist arrivals continue to lag behind. Overall visitation in May was down 50 percent from 2010.

Japan is about to receive a new support from a team of travel professionals in the form of “Rediscovering Japan—USTOA/NTA Mission 2011.” The mission is a delegation of leaders from two associations—the U.S. Tour Operators Association (USTOA) and NTA—visiting the island nation June 21-26.

The delegation will meet with Japanese tourism officials, visit popular destinations and assess overall travel conditions. By putting travel professionals on the ground, the entire industry can better understand the current situation, according to NTA Chairman Cathy Greteman.

“It’s one thing for tour operators to hear from Japanese officials that it’s safe to visit Japan, but the same message will carry more weight when it comes from their colleagues,” said Greteman, who owns Star Destinations in Carroll, Iowa.

The delegation has a full itinerary, which includes tours of Tokyo and Mount Fuji, along with signature Japanese experiences: a cooking class after visiting the Tsukiji fish market, dinner at Kanga-An Temple, a cruise on Lake Hakone and a geisha performance at one of Kyoto’s oldest tea houses. In addition, the group will meet with the president of the Japan National Tourism Organization (JNTO) and other tourism officials.

Rediscovering Japan is not the first mission undertaken jointly by the two associations. “I traveled with a USTOA/NTA delegation to Egypt and Jordan this spring, and I know for certain our visit had a positive impact on restoring tourism to the region,” said Terry Dale, president of USTOA. “We owe it to our members and to the affected destinations to help get the story out—accurately.”

The world focused on the destruction caused by the earthquake and tsunami—and a threat to a nuclear power plant—but news of the nation’s recovery has not garnered as much attention. Japan is open for tourism, though, said Satoshi Asano, director of the JNTO’s New York City office.

“Japan is absolutely safe, enjoyable—and as fascinating as ever,” Asano said. “We have benefitted from the support of tourism partners worldwide, along with a heroic effort from Japanese citizens. I am confident the NTA-USTOA delegation will have a positive experience.”

Asano added that most of the March 11 earthquake damage was limited to the northeastern corner of the country. He said that nearly all the country’s temples, museums and inns are open—along with Tokyo Disneyland Resort.

The “Rediscovering Japan” delegation, to be joined by trade media in Japan, includes the following tourism professionals:

Rob Eramia, TUI Travel; member, USTOA
• Cathy Greteman, Star Destinations; chairman, NTA
Laudie Hanou, SITA World Tours; member, USTOA
Tatiana Johnston, Big Five Tours; member, NTA
Diane Molzan, Goway; member, USTOA
Jim Reddekopp, Earth Bound Tours; vice chairman, NTA
Olga Reynoso, Ritz Tours; member, NTA and USTOA
Richard Rosenfeld, Senior Account Executive, Worldstrides; member, NTA and USTOA

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By George Dooley | June 20, 2011
Top tour groups join forces to accelerate Japan's tourism recovery.
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