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Passport Online Joins Nine Suppliers in Unique PromotionNovember 21, 2008 By: George Dooley
New consumer packages created by Passport Online’s supplier partners will offer agents cash incentives and can be booked with American Express cards. The new program from Passport Online has nine distinct vacation promotions. Participating travel agents are eligible for cash incentive prizes anytime a client chooses to book using an American Express card.
Participating suppliers include Brendan Tours for Ireland packages, City Escape for Rose Parade/Rose Bowl, Funjet Vacations for Mexico offers, Happy Vacations for Hawaii, Norwegian Cruise Line for Caribbean cruises, Qantas Airways for South Pacific vacations, Silversea Cruises for cruises anywhere, Uniworld for European river cruises and Viking River Cruises for China river cruises.
“We have gone out and asked the industry to help us create some unique opportunities for these challenging economic times," said Greg Kott, president of Passport Online Inc. "Together we have built discounts for clients, cash for travel agents and incentives for suppliers. The only added requirement is for the agent to simply say, ‘Would you like to put that on your American Express Card?' We know consumers want to travel and we also know American Express Cardmembers have a significantly higher than average propensity to travel. This seemed like an excellent chance to help stimulate travel decisions in today’s economic environment.”
Nine participating suppliers in the Passport Online VacationPort system have created exclusive vacation packages, including destinations around the world and special offers only available to American Express Cardmembers. Offers include a $250 shipboard credit on a Viking River Cruise, special upgrades for the Rose Bowl game and parade, and savings of as much as $200 per reservation on a Funjet holiday to Mexico.
The program leverages the power of Passport Online’s network of thousands of travel agency websites reaching millions of travelers. Passport Online has created an Offer Group with all of the information, making it easy for agencies to feature this on their website. Additional electronic promotional activities for the program include email marketing campaigns directly to consumers on behalf of agencies and several TravAlert emails, each sent to over 600,000 consumers.
Agent incentives include: A Holiday Shopping bonus of $1,000 to the travel agent who has the most sales revenue (total dollars not bookings) from now through December 15.
A New Year incentive: $1,000 to the travel agent who has the most sales revenue (total dollars not bookings) from December 16–January 29, 2009.
Supplier specific incentives: $500 to the top agent producer in sales revenue for each of the nine suppliers.
Random drawing: $250 gift check to 14 agents who made at least one sale during the 90-day promotion.
All travel must be booked with any American Express Card. Each offer from each supplier has a booking code that must be submitted to the reservation agent when booking to qualify for the cash prizes. Passport Online is a leading supplier of Internet tools that help the leisure travel industry reach the travel agency consumer. Passport Online's key products are VacationPort and NexCite.