Starwood Debuts Four Points by Sheraton Brand in SharjahMay 5, 2011 By: George Dooley Travel Agent
Starwood Hotels & Resorts Worldwide, Inc. reports it plans to further expand its presence in the Arabian Gulf emirate of Sharjah with the opening of the 220-room Four Points by Sheraton Sharjah Hotel in 2013. The hotel will be part of a mixed-use office, residential, retail and hotel development in the Central Souk area of the city.
According to Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa, Middle East, the partnership is one that dovetails with Starwood’s strategy to expand its portfolio of hotels in the United Arab Emirates.
Located on King Faisal Road in downtown Sharjah, the Four Points by Sheraton Sharjah Hotel will comprise 187 rooms and 33 suites, an all-day dining restaurant, fitness center and outdoor pool, four meeting rooms and a business center. The hotel will also feature all the comfort and hallmarks of the Four Points by Sheraton brand such as the Four Comfort Bed and free Wi-Fi in public areas. With convenient access to the airport, retail and business hubs, the Four Points by Sheraton Sharjah Hotel will cater to both business and leisure clients.
Starwood currently operates three Four Points by Sheraton hotels in the United Arab Emirates, all of which are located in Dubai. The company also recently signed an agreement to open its first resort in Sharjah with the Sheraton Sharjah Hotel due to open in 2013.
Starwood currently operates more than 50 hotels in the Middle East under eight of the company’s nine brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. Starwood plans to open additional hotels under its Four Points by Sheraton brand in Saudi Arabia, Qatar and Syria.