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Travelsavers Launches Marketing Campaign, Expands into CaribbeanFebruary 4, 2008 By: Travel Agent Central Contributor Travel Agent
Travelsavers has expanded its direct-mail marketing campaigns for 2008 from quarterly to six mailings per year in the hot markets of romance travel, family travel, weekend escapes, luxury travel, fall savings and baby boomer travel. The campaigns are available to Travelsavers' 3,000 member agencies. Travelsavers' sales are estimated at $18 billion.
The multi-branded campaigns are designed to drive new business to the organization's agencies and move greater market share to its preferred suppliers. Travelsavers' award-winning design team creates a brochure for each market that is filled with exclusive offers from select suppliers.
In related news, Travelsavers Worldwide Independent Network (TWIN) has continued to build its global presence by establishing a foothold in the Caribbean with the enrollment of Gestiones Turisticas, based in the Dominican Republic. TWIN members participate as licensees in an international network of agencies. Upon joining the organization, they instantly become partners with other top agencies around the world, and gain the ability to engage in global account sharing. TWIN provides the infrastructure and resources for larger independent agencies to offer multi-national corporate clients the highest level of account management and customer service available today. Visit www.travelsavers.com. (GD)