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VAX Plans 2012 National Plan a Vacation WeekNovember 15, 2011 By: George Dooley Travel Agent
Professional travel agents will be the primary winners as VAX VacationAccess again presents its one of a kind virtual vacation planning event in 2012 called “National Plan a Vacation Week”. The event is a virtual vacation promotion highlighting the value of travel agents is set for March 18-24, 2012, VAX reports.
Unlike virtual trade shows that only promote suppliers to travel agents, this award-winning event provides travel agents the opportunity to create individual micro-websites that feature exclusive supplier offers, photos and videos, enabling them to showcase their value and better market themselves to consumers, VAX notes. “National Plan a Vacation Week” participation is free for travel agents.
Participating agents will create a personalized micro-site using an easy site builder tool to publish exclusive supplier offers to drive customer interest. Rich media, including photos and videos, will also be available as well as additional marketing tools to drive their success with this event. In addition to VAX providing the necessary technology and support, marketing kits and sales resources will be available to help them promote and create local National Plan a Vacation Week events.
The over 1,500 agents that participated in 2011 will have access to their micro sites to update with new content for 2012.
Participating vacation suppliers will be given the opportunity to provide offers, photos and videos within “experience” categories. The categories for “National Plan a Vacation Week” are: Tropical Adventures, Fun for Families, Occasions for Amazement, Viva Mexico, Extraordinary Europe, Pacific Paradises, and American Discoveries.
"This event is unlike any other virtual promotion because it really highlights and celebrates the value of travel agents and gives them the tools, including a website, rich media and the most compelling supplier offers, to successfully market themselves and close sales for their preferred agent friendly suppliers,” said Kathy Fitzpatrick, president of VAX VacationAccess.
VAX VacationAccess is used by over 100,000 travel agents and is focused exclusively on the travel agent channel. VAX is an advocate for the travel agent and works with suppliers who support the travel agent channel, VAX says.
Plan a Vacation Week will have a wide range of products available from participating VAX suppliers. “By positioning the product offers and content into specific categories, travel agents are better able to focus on the experiences and destinations they know best. Travel agents create their micro-websites focusing on one or multiple categories, though VAX VacationAccess encourages travel agents to specialize whenever possible. Travel agents that provide expertise in specific destinations and experiences will be most successful in this campaign, and beyond,” said Fitzpatrick.
Suppliers can to take advantage of the opportunity to offer their content to highly engaged and loyal travel agents, who will be able to market through their exclusive/personalized agent micro-site to new and existing customers. VAX VacationAccess asks for the travel industry’s support in this event that specifically focuses on endorsing the value of travel agents, VAX notes.
"The best keep getting better. National Plan a Vacation Week has the winning combination of highlighting the value of professional travel agents working hand in hand with USTOA tour operators and vacation wholesalers, to provide the consumer with peace of mind for their well-deserved holiday. Congratulations. Looking forward to another successful campaign in 2012, ” said Terry Dale, president of USTOA.