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Visit London Launches Marketing Campaign

October 5, 2006 By: Erin Sternthal Travel Agent

Visit London kicked off its fall marketing campaign targeting 35-55 year-olds in the U.S. and Canada. Approximately $2 million is being invested in radio, online and print campaigns. The organization also released new research from a survey commissioned in August of 1,000 North Americans who traveled internationally at least once in the past year. According to the findings, 99 percent indicated their desire to visit the city and 94 percent would like to visit in the next six months. From January to July, London experienced a 10 percent increase in visitors from the U.S. and Canada.

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