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Cancun to Position Itself as Medical Tourism Hot SpotJune 6, 2011 By: Joe Pike
The Medical Tourism Association of Cancun and Riviera Maya, together with the Cancun Convention and Visitors Bureau, the Cancun Hotel Association, and the Riviera Maya tourism board, will promote the Mexican-Caribbean as the new medical tourism destination in Latin America, under the World Medical Tourism Congress, to be held this October in Chicago.
As part of this event, 10 hospitals within the Mexican Caribbean will announce Cancun and Riviera Maya as the hosts of the First National Congress of Medical Tourism, to be held in April of 2012. The event will take place in conjunction with leading institutions within the medical tourism industry from the United States and Canada.
President of the Hotel Association in Cancun, Rodrigo de la Peña, and Servando Acuña, president of the Medical Travel Association, announced during a recent press conference that Cancun and Riviera Maya cared for 2,200 patients in 2010; the potential of this market segment over the next four years is estimated to be between 8,000-10,000 patients.
There are 11 hospitals and clinics that are currently treating patients as part of the medical tourism industry in these two tourist destinations and in the next two years an investment of $49.5 million dollars is expected, including four hospitals/clinics in the Riviera Maya.
In 2009, a total of 17,840 rooms per night were occupied; when considering pre- and post- operation stays, the total comes out to 19,624 rooms. With an average room-rate of $90, an average of $1.8 million dollars in income was generated in expenses per stay; not including food and beverages of the accompanying travelers.
The medical specialties offered are: assisted reproduction and fertilization, holistic treatments, all forms of dentistry, various forms of cosmetic surgery, minimally invasive neurosurgery, orthopedics, eye surgery, angelology, treatment for Parkinson’s disease, anti-aging vaccine cell therapy, various forms of bariatric treatments, cardiology and oncology.
To promote growth in medical tourism, Medical Travel Cancun A.C. was created in November of 2010, with nine medical-tourist facilities in Cancun and Riviera Maya under the direction of Braun, the company’s president.