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AMResorts Takes Over Paraiso del la Bonita, to Launch New Brand

September 25, 2008 By: Joe Pike

A spokesperson for AMResorts confirmed to Travel Agent that the resort company is taking over the popular Mexico luxury hotel Paraiso de la Bonita effective immediately and will be rebranding the Riviera Maya property in December.

Paraiso de la Bonita’s name will change to Origins Paraiso de la Bonita Riviera Maya. AMResorts is launching a new brand, Origins Wellness & Spa resorts. The announcement is expected to go public this afternoon.

AMResorts is taking over AAA Five Diamond resorts with Paraiso del la Bonita being the first and others are expected to be announced in the future, we learned. There will only be minimal physical changes to the existing property because “this property meets the standards of the Origins Wellness & Spa Resorts brand. Some of the changes will include greening of the property, organic/local profile to the cuisine, added entertainment options, partnerships special romance and wedding packages, among other things,” our source told us. The resort will not close and will continue to operate as Paraiso de la Bonita and change to Origins Paraiso de la Bonita Riviera Maya by December.

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